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The scope of cleaning, cleaning, and cleaning is very wide. Many friends who want to engage in the cleaning industry are generally referred to as common Dongguan cleaning service companies, such as home cleaning, floor waxing, and carpet cleaning single or composite companies. Large companies provide services and charges on a periodic basis by “cleaning contracting” under various forms of property (property cleaning, commercial cleaning, sanitation cleaning, etc.). With the enrichment of cleaning products, some companies are advocating the development of products + services. ,
Dongguan cleaning service companies must consider the following factors when formulating their marketing strategies:
The industry type is also the type of industry. As mentioned earlier, the Dongguan cleaning service industry can be divided into ten sub-industry types according to its operation method. The differentiation and description of business types is the basis for formulating marketing strategies.
For example, when distinguishing services based on "equipment-based" or "human-based" services, the "equipment-based" service industry may be automated (automatic car wash), operated by non-professional technicians (such as dry cleaners, etc.) or operated by specialized technicians (Such as sanitation sweepers, scrubbers, high-pressure cleaners).
The "human-based" service industry includes services that use technical labor (such as household appliance cleaning and repair, stone grinding and renovation), non-technical labor (daily cleaning services), or professional labor (high-altitude cleaning, etc.) services. To distinguish the service industry in this way, the key is to answer the following two questions: How is this service realized? What kind of equipment or people perform this service? Please refer to the "Clean Industry Knowledge Management" constructed by the Clean Emergency Network System ".
After the industry type of the cleaning service industry is determined, the enterprise can use this as a basis to formulate a service marketing mix strategy, and decide whether to adopt a service strategy based on equipment products or a service price or other service strategies.